article of the week

How Starbucks Turns Coffee from Commodity to Splurge: Brand Thinking by Debbie Millman.

debbie millman interviews stanley hainsworth, who has worked with starbucks, nike and gatorade, about the essence of branding, how it works, and what happens when it doesn’t. if you think branding itself is a pretty obvious concept and want to leave it at that, this interview can give you some insight as to why we keep coming back to the core values and stories, and never stop striving to connect you with your clients.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s