Mural at The Ace Hotel from Daniel Cassaro on Vimeo.

branding

one of the oft-overlooked services of branding is creating a style guide to support clients through the use of their new brand & identity. this style guide by mailchimp, provided for users getting started with email marketing, is a great example of extending their own friendly, approachable brand while helping clients with their own. check out the write up at fastcodesign.com.

holidays in echo park

small business saturday may be over, but there are still an amazing new selection of shops in echo park worth visiting with your shopping lists in hand. check out echo park now’s round up of local shops offering killer deals this weekend, as well as open house and refreshments. i’ve peeked in some of these places and i’m amazed at what is happening in my own hood lately! and don’t forget, we’ve got some holiday specials in the parlato design studio store!