creative inspiration: liquor design


this kind of student work is what i really think we need more of, especially in beverage packaging. so many liquors try to evoke something sultry and end up looking like cheap dates. this series of infused akvavit associates the flavors with swedish folktales while showcasing a very strong brand. great work! see more at


so, moonshine has been a thing for awhile, and it’s very appropriately in a jar. i love this simple packaging, with a logo looking like a streamlined version of a hand-carved stamp. see more at


i think this packaging for pavan is something you either love or you don’t. to me, this color palette is a perfect representation of southern france, and very clearly evokes the flavor of this liqueur, which is described as muscat & orange blossom. this is the kind of bottle i’d keep as a vase after finishing the liqueur. the pavan web site is beautiful, too! see more at

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