creative inspiration: big design for small markets

this week we’re looking at 3 small specialty shops that have big brand ideas, leaving no touchpoint unturned. these suites bring taste and flavor to the forefront with striking packaging and multi-use labels and stickers, leaving no question as to where you picked up these fine food finds.

the dirty apron

the dirty apron

the dirty apron delicatessen uses a clever system of branded bags, hang tags and package closure tape with various versatile fill-in labels for an identity system that appears much bigger than it is. the branded items allow for multiple placements, and the labels allow for one collection of shapes to serve as fill-ins for every item in the store. see the whole collection at



grazia, specializing in sweet and savory delicacies, uses a wonderful system of branded boxes, bags and stickers, all in their signature 2-color palette, featuring cross-sections of raw ingredients. i find this system to be stunning in versatility and simplicity. see more at

f. ménard

f. menard

this family-owned butcher specializing in ethically-raised pork products has an identity system that pays special respect to the art of the craft. soft duotone photography is paired with a strong color palette and bold type, mostly using a label system for products in the store, and branded bags for your groceries. see more at

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