The Center Circle members at Descanso Gardens are a special sector of supporters who donate at a premium and highly value the grounds they help protect. In turn, Descanso has a selection of events, a personalized welcome kit and focused communications that require a unique identity reflective of this group.

We built an identity for Center Circle collateral around one of the main colors in their extended palette and tied it into one of Descanso’s specialties: cherry blossoms. In addition to a stationery set, the welcome kit includes tips on all the ways to maximize the membership experiences, delivers membership cards, and contains a personal note from the director.

See more of our work for Descanso Gardens.