Case Study: Chevalier’s Books Brand & Identity

I’m excited to be a part of revitalizing a neighborhood bookstore in their 75th year of operation! Chevalier’s Books is a mainstay of Larchmont Village and beloved by the locals, though they’ve been struggling in the age of Amazon and changing times. Enter new owners and dedicated bibliophiles Darryl Holter and Bert Deixler with great plans, energy and funds, to give Chevalier’s just what it needs to come back in a big way.


Our main goals with redesigning this store brand was to appeal to everyone who loves books, bookstores, and keeping LA history alive, and give them a comfortable space to shop, meet, and convene for readings and events. The space is inviting and comfortable, with a great selection and an expert staff. We gave them a very literary wordmark, with a sign-off that reiterates their founding year, which is easily versatile enough to adapt for their 75th anniversary. To follow it out, we have matching business cards, gift bookmarks, merchandise bags, and an economically friendly canvas bag.


For the web site, we wanted to give them all the blogging and writing capabilities they’d need to promote readings, signings, intimate concerts, book club meetings, and membership, bringing some of the store experience online. The wordpress platform is simple enough for employees to update and integrate with social media, and the look packs all the information they need into a very clean, streamlined layout.


In the first few months after re-opening, Chevalier’s was reporting record sales numbers in the holiday season. I’m excited to see where they take things in the coming years. In the meantime, check them out online!

+ See the full project here.
+ Read more case studies here.

You don’t need to be a new business to need a new brand & identity. Most of our clients are looking for a refresh & recharge approach, integrating previous efforts seamlessly into an elevated look going forward. If this sounds like just what you need, let’s talk!