creative inspiration

branding

lucy's fried chicken
lucy's fried chicken, image: underconsideration.com

this week we’re looking at type-forward design, kicking it off with this bold branding for lucy’s fried chicken. i love how the outside of the menu shows the logo as an overprint on wood, while the inside is a nice, clean layout of fare. see the whole spread at underconsideration.com.

packaging

stoke bomber beer
stoke bomber beer, image: thedieline.com

i’m loving this all-type packaging for stoke bomber beer. apparently this brand has always used some form of retro imagery, but this line is their foray into ww2-era nostalgia. peruse the write-up at thedieline.com.

typefaces

highway font
highway font, image: friendsoftype.com

i’m just looking for a good excuse to use highway by dan cassaro, with all its swashes, ligatures and alternates. and at 39 bucks it’s a damn good deal.

letter cutting

letters & stone
letters & stone, image: ilovetypography.com

the modern-day convenience of fonts usually only serves to make hand-setting letterpress a timely chore, but what about good old stone letter cutting from the age when serifs were more than a decoration? check out ilovetypography.com‘s interview with fergus wessel to learn more about a modern-day letter cutter.

creative inspiration

branding

tahoe south branding
tahoe south branding, image: underconsideration.com

a really nice rebranding for south lake tahoe, celebrating all the amazing terrain and outdoor sports you can enjoy in the high sierras. see the full preview at underconsideration.com

infographics

hops chart
hops chart, image: hopschart.com

an infographic after my own heart: a chart on the bitterness of hops, a main preservative and flavoring agent in beer. i can think of so many people who love to pore [and pour] over this. order yourself the 24 x 36 print!

creative inspiration

Micro Macro from Encyclopedia Pictura on Vimeo.

super-cute explanation of the universe done in food! i especially like the polar caps in shredded mozzarella.

branding

rebranding teachers
rebranding teachers, image: hyperakt

a beautiful rebranding of teachers by hyperakt re-imagines the inspiration of education and applies it to just about every civic touchpoint conceivable. great work!

products

cuppow
cuppow, image: cuppow.com

i saw this innovative item on 3 blogs in one week, and it first caught my eye for the retro-style packaging. however, i have several friends who have given up on the travel bottle craze and gone luddite, preferring to cart their beverages around in mason jars with canning lids. i think this is great, except for my desire to frequently sip. then i saw this cuppow thing and love that it makes a sippy cup out of jars. now the question is, can i get it in glass instead of any type of plastic [though i see it’s bpa-free and recyclable]. see the writeup and video at fastcodesign.com

spreading the love for dayna stephens

sure, you’ve seen these before—but this year i’m adding a special twist to the otherwise-consumerist practice we call valentine’s day. see, instead of trying to make you buy a dozen roses or chocolates, i’m suggesting you use your much-more-meaningful heartfelt words to tell your friends, family, co-workers and all-around-favorite people how awesome they are on sustainably-printed, environmentally-friendly cards. and once i sell them all, instead of keeping the money, i’m sending it over to help dayna stephens in his efforts to raise awareness about testing as a kidney donor, and in support of his own operation and medical care. help me sell them all, and i’ll double your money with a matching donation of my own.

so, why would i do this besides the fact that dayna is a fantastic guy who needs a kidney? well, if you’re a freelancer or otherwise self-employed individual, you know that one of the biggest issues we face is affordable healthcare. with a pre-existing condition, dayna’s choices are limited, funding is not all-inclusive, and qualifications to get that funding are rather exacting. as a witness to the ongoing folley we call healthcare in this country, i find it outrageous that a sick person should accept the possibility of being a casualty to a system that could otherwise help him save for so many rules and tricks and hoops to jump through. so, he’s doing what he can, following the rules and jumping through the hoops, and what we’re doing is helping with the remaining balance.

so, what is $1200 really going to do for someone who needs a kidney? the amount i can raise personally is just a brick in the wall, but there are a few efforts rolling out through the jazz foundation that will help get dayna’s costs covered. stay tuned for more perks and special events that will go toward the efforts of helping dayna. in the meantime, by some valentines!

i like valentines, but i can’t think of how i’d use them. i get it dude, here is a list:

> give them to your kids to fill out and take to school
> pretend your job is as fun as school and fill them out for your co-workers
> write 16 separate compliments to your partner and stick each valentine on a notched chop-stik in a vase to make a compliment bouquet
> make a valentine’s promo of your own and use them as the notecards you send to your own clients
> write nice notes to your family or co-workers and hide them in drawers, cabinets, on shelves and in books
> use them as an opportunity to put a little hello in your neighbor’s mailboxes
> write nice notes to your family and construct a valentine mobile with sticks and string
> donate them to a school or after-school program for a fun kid activity
> write your future self compliments and words of encouragement and read them whenever you need to
> stick them on your mirrors so you can remind yourself that you rock and to stay awesome!

got it? time to get awesome!

event calendar: december 12 – 18, 2011

happy monday 12 12 11
last of the triple-threat bed hang

last week, i said my final goodbye to my cat ray, who is at the far right in this picture. he was a really sweet cat who unfortunately suffered kidney failure, though he outlived all the vets expectations. this scene, of cats crowding each other on the bed, was always funny to me whenever it did happen. each of them, too close for comfort, would claim a patch of space on top of me while i try to take some sort of picture of what’s happening. this was the last time it would happen, about 2 weeks ago. it’s only something that happens when there are 3 competing for space, somehow there’s always room for 2. here’s to remembering 16.5 years with a great cat.

looking forward, i’ve got the busiest holiday season i’ve had in years. somehow i manage to find people who are energetic and motivated not to sit still for even a minute, so the fun far outweighs the overwhelm. for that reason, i’ll only be heading out to one event this week: saul bass: a life in film and design, free at the hammer on tuesday.

creative inspiration

Mural at The Ace Hotel from Daniel Cassaro on Vimeo.

branding

mail chimp style guide
mail chimp style guide, image: fastcodesign.com

one of the oft-overlooked services of branding is creating a style guide to support clients through the use of their new brand & identity. this style guide by mailchimp, provided for users getting started with email marketing, is a great example of extending their own friendly, approachable brand while helping clients with their own. check out the write up at fastcodesign.com.

holidays in echo park

small business saturday may be over, but there are still an amazing new selection of shops in echo park worth visiting with your shopping lists in hand. check out echo park now’s round up of local shops offering killer deals this weekend, as well as open house and refreshments. i’ve peeked in some of these places and i’m amazed at what is happening in my own hood lately! and don’t forget, we’ve got some holiday specials in the parlato design studio store!

hp+gp holiday package

hp+gp holiday special — one week only!

hp+gp holiday pack 2011

my sister and i got our heads together and made you a very special holiday pack, including items designed by each of us. cozy into your super-soft tee or tank, warm up with a pot of tea and get into a thoughtful frame of mind for writing your holiday cards while listening to the lost and found. need more than 12 cards? order more in sets of 12 in the store. this package includes:

• 1 i heart gp tank [black or white, womens sizes] or tee [black only, mens sizes] of your choice
• 1 signed copy of the lost and found cd, named in npr’s best music of 2011
• 1 4oz bag of how we love loose tea: earl grey tea with rose petals and lavender [contains caffeine]
• 1 4oz bag of still loose tea: peppermint, lemon verbena, rose petals, lavender [herbal]
• 1 variety pack of 12 holiday cards from parlato design studio

the complete hp+gp holiday pack: $45 + postage
standard shipping is $10.95 domestic, $27.95 to canada / mexico, and $45.50 international, in USD.
our paypal button defaults to domestic shipping—you will be contacted if international shipping is required.

this holiday special is available for one week only!
order anytime during the week of december 5 – december 9, 2011 [that’s until 11:59pm ET, december 9, 2011]; all orders will ship december 10 by priority mail. once it’s done, it’s done!

i heart gp white tank i heart gp black tank i heart gp mens tee, black
click on thumbnails above to see all options for tanks & tee.

creative inspiration

holidays

design work life gift guide 2011
design work life gift guide 2011, image: designworklife.com

designworklife.com is one of my favorite blogs, collecting all kinds of great type, layout and illustration samples. they also do a holiday gift guide, usually done in blog posts, but this year it’s an interactive guide and really stunning. check it out!

publications

slanted magazine
slanted magazine, image: underconsideration.com

slanted is a german design and typography magazine, issue 15 of which deals with experimental type, as pictured above. see the whole profile at underconsideration.com

printing

if you’re anything like me, you’ve been thinking about using white ink for years, and just haven’t had the right project or client who will go for it. well, technology has heard about our white ink desires and improved digital printing technology to make it possible at affordable prices. my friend nick carranza wrote it all up for print magazine, complete with setup and paper stock suggestions: c-m-y-stop there? time to think about white ink

holiday cards are in the parlato design studio store!

it’s that time of year again, and the store is stocked with colorful, festive holiday cards, gift tags and thank you cards. choose your favorite style and write thoughtful notes to family, friends, clients & colleagues. all cards are blank inside so you can personalize a note, and all are printed sustainably on neenah environment 100% post-consumer waste paper with matching vellum-finish envelopes.


holiday cards for 2011

parlato design studio holiday cards for 2011
choose your favorite design, or go for a variety pack!

• cheers!: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• snowflakes & bluebirds: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• retro snowmen: set of 12 cards, 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″
• variety pack: set of 12 cards [4 of each style], 4″ x 5.5″ with matching envelopes at 4.375″ x 5.75″

set of 12 cards & envelopes: $8 includes shipping

gift tag special: 3 of each style [set of 12]: free with each set of holiday cards!


gift tags

parlato design studio gift tags for 2011
dress up your gifts with festive gift tags designed to match your holiday cards!

gift tag variety pack: 5 of each style [set of 20] = $5 per set / includes shipping


thank you cards

parlato design studio thank you cards for 2011
say a resounding thanks to the people who make your day, week, or year fantastic!

• variety pack: 3 of each style [set of 12], 5″ x 3.5″ with matching envelopes at 5.125″ x 3.625″

set of 12 cards & envelopes: $6 includes shipping