an inspiring ted talk by simon sinek centered around the premise that people don’t buy what you do, they buy why you do it, with examples.
i am loving this rebrand of transportation alternatives, as profiled on <a href="underconsideration’s brand new: walk this way. while the previous logo was classy, it was a bit too reserved and removed from the subject matter, and as armin says, too hard to read at smaller sizes. using road sign and subway memes, this new redesign speaks directly to transportation in an established visual language. they’ve rolled out the brand in an exciting way on their site as well.
[image: craig skinner]
big thanks to designworklife.com for showcasing this cool rebrand of mc craw’s confections by craig skinner. i love the retro-styled block letters & 2-color overprint techniques reminiscent of a snack stand at a carnival, circus or fair. great work!
[image: mule design / americaspeakingout.com]
<a href="taking the lol out of the gop is a fascinating and hilarious must-read by erika hall of mule design about the gop’s misguided attempt to create a hip social networking community to engage their base.
if you’re looking for interesting die-cuts, folds, and non-paper substrates, 37 unusual examples of business card design from freelanceswitch.com has an interesting collection of recent work to peruse.
[image: print magazine]
another item in the pros column for going to design school: all these successful design couples met in college. that and more, print magazine profiles 6 successful design couples, asks them how they work and how they balance working and living together.