this brand & identity for secca by pentagram is not only stunning, it moves! read up on it here: pentagram’s luke hayman on how multimedia is transforming branding, from fastcodesign.com.
[image: sockeye creative]
this lovely print specimen by sockeye creative for the lan su chinese garden in portland is rich in details that make the experience of interacting with it really rewarding. a custom die-cut window over a stylized illustration invites you in, then the unique binding of a gate fold over stepped pages detailing the vistas makes you want to flip through and study each one. fantastic work! see more here: lan su visitor guide, from underconsideration.com.
a series i found on uxbooth.com included some useful articles i wanted to share for web designers. a complete beginner’s guide to design research, overcoming the obstacles of usability testing and the complete beginner’s guide to web analytics and measurement.
since creativity is about how you think, here are 2 articles i found interesting from around the tubes this week. seth godin talks about how we analyze our inner monologue to help define intuitive marketing: monitoring your internal monologue, and succcess.org explores the einstein quote “imagination is more important than knowledge” here: be smart, know smarts ain’t the answer.
ravi sawhney talks about his new book predictable magic here:forget praying to the muse, create design magic on demand, from fastcodesign.com
tim lapetino of hexanine talks about how to get the most out of your kickoff meeting: the art of interviewing your client, from logodesignlove.com.
a post chock-full of inspiring resources: 25 useful videos and presentations for designers, from smashingmagazine.com.
small business owners & sole-proprietors, take note: biz ladies: free online resources for business owners, from designsponge.com