creative inspiration: thai-inspired branding

in my never-ending design research, i saw a few pieces of thai-inspired design that caught my attention. i say thai-inspired because these 3 products and places are far from thailand, but each are borrowing their own elements from the design landscape and making them their own with great results.

my thai

my thai cordials

this series of brightly flavored and colored cordials are just one aspect of the branding for brazillian restaurant, my thai. the color palettes are outstanding, and a lovely contrast from the cordials inside. see more at

pak pao

pak pao branding

dallas-based pak pao has a lovely logo & wordmark with shapes that echo each other in a uniquely satisfying way. they have done a great job of mounting clean & simple menus to painted boards with lots of orange-over-orange reverberations. see more at


sway branding

austin-based sway is a very extensive environment brand experience right down to the last detail. starting with the wordmark, the voice of sway is bilingual from the wayfinding to the menu. the stark and clean design of both print and environment is accented with bright color in coasters, placemats and matchbooks. see the whole profile at

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