creative inspiration

brand development

brand building
apparently, the idea that when a client asks for a logo, what they probably really need is a brand strategy is gaining ground. if this is you or someone you know, get familiar with what goes into brand development with six tips for designing a memorable brand from

once you work out the brand strategy, you’ll want to create a style guide so you can keep everyone developing artifacts for your business on point. to get a good idea of what goes into a style guide, check out designing style guidelines for brands and web sites from


indian rupee symbol selected
more than a logo, a currency denotation is an international symbol that comes to be synonymous with a country and its people’s well being. the indian rupee underwent a redesign [via, of all things, a design contest] and a final has been chosen. i like the shape of it, almost futura-istic. read more here: indian rupee symbol selected, from


interview with rudy vanderlans
i have been an emigre fan for my entire design career. it was just yesterday that one of many awesome creations of rudy vanderlans [brothers typeface] rescued yet another in a line of countless layouts for me. join alissa walker in her interview with this amazing type design icon and his new showcase for his typefaces, historia: type master: an interview with emigre’s rudy vanderlans, from

design industry

recycled vintage couture by koi suwannagate
i wasn’t able to make it to the pasadena museum of california arts biennial this past saturday, but you can take a spin through the greenest features here: discover green design at pasadena museum of california arts biennial, from

we talked about it last week, we’ll talk about it this week: print cant be dead if people are still starting up new magazines, especially in these new niche markets for printed rag fetishists. steven heller profiles vintage magazine for print here: print ain’t dead yet, continued.

three for the marketing department. first of all, drop the “us vs. them” mentality, marketing and design do their best when they work together: the creative vs. the marketing team: yin and yang, oil and water, from then, take 2 marketing-smart tips from ilise benun: does your email say “open me?” and keywords made simple, both from

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