something i’ve been seeing here & there in wine packaging are bottle wraps. it seems like such a nice opportunity to create interest, but probably doesn’t stand up so well to shipping enough to become a standard. however, during the season of gift giving, you can add something special to your own bottles, or add a layer of your own branding over purchased bottles or homemade concoctions.
the 2 samples from the dieline, above, show commercial use by csetvei winery, and a branded gift from brnd wgn. below, pre-sized wraps are for sale for gift-giving from bottlestockshop.com.