it’s the end of summer, which means there are fresh fruits & veggies everywhere! let’s look at 3 brands making the most of the super-fresh.

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ugly fruit

maybe the ultimate in upcycling, ugly fruit saves the slightly distressed from the landfill: fruit that may not make the superficial cut for market shelves, but is still nutritious and delicious enough to juice, preserve and dry. the packaging showcases cute little animated fruits, each with a black eye—aww. great brand story and nice treatment of subject matter. see more at lovelypackage.com

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thise

a student assignment to redesign thise mejeri turns out more great student work in this modern, colorful twist on classic milk bottles. the logo is strong, and the series looks delicious! see more at lovelypackage.com

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wellbar

beautiful branding for wellbar combining 1-color show-through packaging with bright, fresh juice, and craft paper bags and boxes for dry goods. everything is clean, tight, and clearly labeled so you can see just what you’re getting. see more at thedieline.com

this week, we’re looking at packaging that uses the product reveal to drive the color palette. these three pieces tantalize with natural flavors front-and-center!

¡cho! gazpacho

it’s high-gazpacho season here in los angeles, and these vegetable & fruit blends look deliciously refreshing, using nothing but the bright colors of natural, organic produce. see more at the dieline.

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d’oro extra virgin olive oil

olive oil is already an amazing translucent green, but d’oro brings more of the spectrum of color into the picture with their mixed flavors. with infusions like tangerine, garlic, coffee and chili, they can keep their black-reversed logo reveals each unique color through the olive illustration. see more at the dieline.

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milk talk

these cute shower soaps could easily be mistaken for yogurt drinks–except that they come with flavor-themed sponge tops for use in the shower. the milk theme evokes the luxury of bathing in milk, along with a texture that is smooth and creamy. see more at the dieline.

i’ve been making plenty of garments for myself, but the other day, when confronted with a little lady’s first birthday, i thought why not make her something? little people are so much easier to sew for, you don’t need much fabric and don’t have many complicated fitting issues [assuming you’re not making pants]. she can pair this frock with a leggings-over-diaper look for her next tea party.

this toddler dress pattern is free and easy to modify for any size. i had some small pieces of this awesome kayo horaguchi fabric after making my own dress, and i thought it would be fun for a baby to wear–not only for the pink & black zebra, but so she can ponder the carrot chandeliers and learn about negative space from all the hidden pictures in this design.