this week, we’re looking at packaging that uses the product reveal to drive the color palette. these three pieces tantalize with natural flavors front-and-center!
it’s high-gazpacho season here in los angeles, and these vegetable & fruit blends look deliciously refreshing, using nothing but the bright colors of natural, organic produce. see more at the dieline.
d’oro extra virgin olive oil
olive oil is already an amazing translucent green, but d’oro brings more of the spectrum of color into the picture with their mixed flavors. with infusions like tangerine, garlic, coffee and chili, they can keep their black-reversed logo reveals each unique color through the olive illustration. see more at the dieline.
these cute shower soaps could easily be mistaken for yogurt drinks–except that they come with flavor-themed sponge tops for use in the shower. the milk theme evokes the luxury of bathing in milk, along with a texture that is smooth and creamy. see more at the dieline.
i love a vibrant brand that uses multiple color iterations, patterns and setups around one clear logo. this identity for angela & evan wedding photography centers around a striking hand-drawn logo, pairing it with fresh spring greens and yellows for wedding season, playing out into traditional photographic equipment in brand touchpoints. see the full post at designworklife.com.
i’ve talked about this identity before, but how can you NOT when wigwams are involved? focusing heavily on the angular relationships of the W, A and M letterforms, they have created a thematic logo that references the shape of the cabins themselves, and then uses the extended color palette to carry the identity through, looking much like an indian woven blanket. fantastic & fun work! see more at the-design-ark.com
the kröller müller museum offers this colorful, inviting and interactive brand, where the logo appears to be revealed through an open door in still applications, it is very literally opening in motion and environmental graphics. another identity with every color application in the rainbow, it is not only versatile in pairing several colors into every layout, but the theme of invitation and discovery of art and environment is very strong in this brand. explore further at identitydesigned.com.
i’m hugely excited to announce that i’ll be speaking at the redesign: inspire conference this fall, october 21 – 22, 2013, at the smog shoppe in culver city!
described as equal parts conference, salon and retreat, redesign: inspire is shaping up to be a fantastic creative getaway [or staycation, if you’re local]. i’m already overwhelmed at the company i’m in honor of keeping at this event. as you’ll see the speaker lineup unfold through june and july, it’s a group of truly outstanding design thinkers and industry leaders. this year’s event symposiarch is lawrence azerrad, a fantastic designer i met at aiga’s blueprint: freelance panel discussion.
this year’s theme is cross-pollination, “drawing from sources beyond traditional design to enhance, strengthen and inspire our work.” i’ll be talking about my long and winding road in design, moving ever outward from the day-to-day bubble in order to give my work balance and clarity. i love the idea that this is a forum format, because while i have plenty to share from my own experience, i’m equally excited to hear from attendees as well. every speaker will be tackling this topic from a different angle. join us and get in on the conversation!
this conference has an early-bird registration deadline of june 30, 2013, for the best possible rate! register this week, and keep your eyes on the redesign: inspire site for new announcements.
kickin around pinterest one day, i found these cute conversation-starters pinned to someone else’s packaging board. i love how ali labelle has used the wine as a background color for both rosé and white. see more at ali-labelle.com.
vin de mesies
very clean execution of moon phases as mandalas in color palettes that compliment the flavors, each with a sparing use of gold. very nice! see more at the dieline
small talk vineyard
another hat tip to hand-drawn type, evoking conversational style, giving voice to the background clamor you might hear at your next party. over wine, of course. see more at the dieline.
i love the simplicity and straightforward branding of summit brewing. the logo remains colorful, while it still translates easily to the 3-color packaging, using the natural paper texture really well. see more at the dieline.
when dealing with the constraints of beer labels, the wrap on the bottle is a given, but a straight or die cut can be your variable. so many times, the preferred choice is symmetry, but i love these angular labels, giving each brew its own color palette and type style. see more at the dieline
a very interesting logo and use of pattern & texture by citizen beer. this branding is refreshing, clean and simple, often in 1 color. see more at oh beautiful beer.
i’ve been making plenty of garments for myself, but the other day, when confronted with a little lady’s first birthday, i thought why not make her something? little people are so much easier to sew for, you don’t need much fabric and don’t have many complicated fitting issues [assuming you’re not making pants]. she can pair this frock with a leggings-over-diaper look for her next tea party.
this toddler dress pattern is free and easy to modify for any size. i had some small pieces of this awesome kayo horaguchi fabric after making my own dress, and i thought it would be fun for a baby to wear–not only for the pink & black zebra, but so she can ponder the carrot chandeliers and learn about negative space from all the hidden pictures in this design.
some beautiful examples of food-related design lately include this really nice packaging for earl’s best, using typography based on hand-lettered signs. see the collection at thedieline.com
i’m really liking this simple & traditional seal for fred’s market, paired with the clip board menu system. nice hardware and easy to switch out. see more at art of the menu.
this menu has more going on than appears in this photo. i really like the typography for each section. the pages are stacked above, but the final presentation has them hand-stitched together, and marked with a wax seal. very nice handmade work! see more at art of the menu
something i’ve been seeing here & there in wine packaging are bottle wraps. it seems like such a nice opportunity to create interest, but probably doesn’t stand up so well to shipping enough to become a standard. however, during the season of gift giving, you can add something special to your own bottles, or add a layer of your own branding over purchased bottles or homemade concoctions.
if you’ve ever wondered how the big brands do it, the dieline blog creator, andrew gibbs, visited starbucks global creative and got to ask them all about the daily experience of creating the starbucks brand. fascinating stuff!